The Instagram obsessed generation can be thanked for dragging us out of the ugg boot, low waisted, skirts and leggings days full of more than questionable fashion trends.
In place of the velour covered trends of the early to late 2000’s has come the street and athlesuire style of clothing. The streetwear trend has completely taken over and even in places like the East End young people can be found dressed head to toe in designer streetwear brands like supreme, a bathing ape, off white and many others.
These brand names can cost some serious amounts of money for such basic clothing items and many people don’t have £240 to drop on a basic black T-shirt. In trying to keep up with these trends young people have taken some notes from these designer streetwear brands and have began to produce their own streetwear brands at prices they know their peers will love and most importantly be able to afford.
One of these brands Dynamic clothing was created by Kieran Healy who comes from the Garthamlock area of Glasgow’s East End. The brand is pimarily based on Instagram and advertises its custom streetwear clothing in dozens of different colours and styles. The page was created back in May of 2018 and the website just took off from there. Custom hoodies embezled with the companies logo cost a resonable £25 compared to the £400 price tags of their high end peers.
Mostro Clothing is another streetwear brand to emerge from Glasgow’s East End. Mostro was the brain child of a group of four friends who just wanted to give their ‘daft idea’ of breaking into the Glasgow fashion scene a chance. They produce quality clothing with indepentent and orginal designs. Only recently launching they have gained a following of young and fashionable followers on their various social media platforms. They look set to take off as a brand to watch as their designs are unique, stylish and take inspiration from the city around them. Mostro Clothing’s collection starts from £15.
The independent streetwear scene is big business in urban areas like London and it appears it has made its way to Glasgow’s East. These young people taking thier future into their own hands are not only encouraging other young entrepreneaurs to give owning a business a go they are doing it with a professionalism and style that makes it something to be admired.
These young people are helping to improve the east ends reputation and are providing a taster of the changes that this generation will bring to Glasgow East.